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PSPB 201 Book and Journal Publishing
A comprehensive examination of the publishing industry, including trade (general fiction and nonfiction), professional associations, textbook,
scholarly, university presses,museum, reference, and electronic publications.The process of book publishing from manuscript acquisition
and contract negotiation to editing, design, and production will be examined.The course also covers marketing, advertising,
publicity, promotion, distribution, and sales. Students will learn about the complex coordination required within a publishing operation to
ensure economic success.
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PSPB 203 The Business of Publishing
This course focuses on every aspect of the business of
publishing, including departmental budgets, contracts,
marketing plans, sales and distribution, subsidiary rights, supply
management, inventory control, financial reports. It also studies
broad issues of strategic planning, departmental coordination,
personnel management, and leadership
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PSPB 205 Copyright Law in Print & Cyberspace
Provides a basic understanding of U.S Copyright Law, and the
stages that evolved from traditional print to current issues in
cyberspace—and the difficulties in applying copyright to the
Internet and World Wide Web.The goal is for students to
develop an understanding of copyright law and learn how to
apply the law to resolve cyberspace problems.
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PSPB 207 Marketing Strategies
Marketing trade and scholarly books.The interaction of
marketing departments with authors and with editorial,
production, sales, and finance departments.
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PSPB 209 Subsidiary Rights
The licensing of subsidiary rights has long been a source of
sizeable revenue in general publishing but is rarely exploited by
academic publishers and professional associations who publish
books, journals and periodicals. Many of these publishers are
now aware of and have a need to understand what constitutes
subsidiary rights, how it differs from permissions, and its
potential as a major source of profitable income.
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PSPB 213 Book Design
This course will introduce students to the book design process,
and its relationship to the editorial, production, and marketing
departments.The components of book design: typography,
composition, page layout, illustrations, photo-editing, and
printing will be covered, including the use of templates, grid
systems, and current layout programs.
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PSPB 232 Production Management
Production management as it applies to traditional book
publishing and to projects requiring the integration and
application of new technologies.
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PSPB 241 Scientific, Technical, and Medical Publishing
The overall process, practices, and players in scientific,
technical, and medical publishing. Aspects of the publishing
process that are unique to this sector.
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PSPB 243 Scholarly and Professional Journals
Development of the journal as a primary vehicle of scholarly
communication for most disciplines. Current practices and
processes.
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PSPB 251 Fundamentals of E-Publishing
This course will explore the similarities and the differences between traditional and electronic publishing, with focus on practical issues
faced by electronic publishing at this point in its evolution.
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PSPB 253 Electronic Publishing Practice
Pragmatic, economic, and ethical aspects of electronic publishing
for responsible decision making. Prerequisite: PSPB 251.
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PSPB 255 E-Publishing Infrastructure
The strengths, weaknesses, and utilities intrinsic to content
architecture, including reapplications of existing data and open
source vs. proprietary solutions. Prerequisite: PSPB 251.
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PSPB 263 Basic Research, Fact-Checking, Indexing, and Bibliographic Compilation
Research and fact checking; accessing library online research
sources and databases; tracking electronic publications; locating
authoritative sources; overseeing indexing.
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PSPB 281 Summer Publishing Institute for Professionals
The capstone course for the Master of Professional Studies in
the field of publishing.
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Note: Semester scheduling subject to change.
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